Jay-Z will appear in a Super Bowl commerical for Budweiser Select alongside football Hall of Famer Don Shula on Super Bowl Sunday.The ad will feature Jay and Shula squaring off in a futuristic game of “chess-like” football rendered with holographic images.
Jigga was appointed co-brand director for Bud Select in October 2006.
When the agreement was announced, Budweiser said that Jay would be consulting on upcoming Budweiser Select television ads, radio spots, a print campaign and high-profile events.
Hova and the beer giant teamed up in November for a collaborative Budweiser commercial featuring portions of the video for his single “Show Me What You Got,” which also featured race car drivers Dale Earnhardt Jr. and Danica Patrick.
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