New Rocawear line.....Bella Roc

Rocawear clothing has a new sister line. Rocawear has announced the launch of Bella Roc, a limited-edition women’s line with items ranging from $125 to $4,000 wholesale. The brand will include crystals and metallic gold stitching on jeans, and will eventually add on a full line of women's sportswear and outerwear. The Bella Roc brand's launch comes briefly after Rocawear's custom fit men's collection, which launched during 2006's New York Fashion Week. Jay-Z's Rocawear brand, which has been under scrutiny lately, still has never seen such demand for pricier products. The clothing company seems to be cruising to new heights with the combined leadership of CMO Jameel Spencer, eFashion Solutions, and PepperJam management. Jay-Z wants to lock down the womens clothing market and very well may do so with this move if the line is up to par.
Bella Roc, will be a limited-edition clothing line targeting women in the 25- to 45-year-old range. Each Bella Roc garment will have expensive embellishments within the design. Bella Roc will not be taking its styling cues from the more hip-hop influenced Rocawear, also owned by Jay-Z. A specific launch date for the Bella Roc clothing brand has not been announced.

Rocawear...... Jackets made with "Dog Fur"

Jacket from Jigga's clothing line, Rocawear, allegedly has dog fur in its collar, even though it's advertised as having fake fur. According to an investigation by The Humane Society of the United States, the Hunter jacket on Rocawear.com contains real fur from a raccoon dog, a dog indigenous to Asia that The Humane Society claims are skinned alive for the coats, hence the uproar. As of today, the $265 coat was still a "featured" item on the Rocawear website. Late last year, a similar investigation found that raccoon dog fur was being used in a coat in rap mogul P. Diddy's "Sean John" collection; that item was removed from stores within a few days.Reps for Jay-Z and Rocawear could not immediately be reached for comment. The Humane Society said that it informed the company of the issue a week ago, but that they've taken no action.