New Rocawear line.....Bella Roc

Rocawear clothing has a new sister line. Rocawear has announced the launch of Bella Roc, a limited-edition women’s line with items ranging from $125 to $4,000 wholesale. The brand will include crystals and metallic gold stitching on jeans, and will eventually add on a full line of women's sportswear and outerwear. The Bella Roc brand's launch comes briefly after Rocawear's custom fit men's collection, which launched during 2006's New York Fashion Week. Jay-Z's Rocawear brand, which has been under scrutiny lately, still has never seen such demand for pricier products. The clothing company seems to be cruising to new heights with the combined leadership of CMO Jameel Spencer, eFashion Solutions, and PepperJam management. Jay-Z wants to lock down the womens clothing market and very well may do so with this move if the line is up to par.
Bella Roc, will be a limited-edition clothing line targeting women in the 25- to 45-year-old range. Each Bella Roc garment will have expensive embellishments within the design. Bella Roc will not be taking its styling cues from the more hip-hop influenced Rocawear, also owned by Jay-Z. A specific launch date for the Bella Roc clothing brand has not been announced.

LocDown....Post Valentines Day Bash

LocDown Records presents...the one and only "Post Valentines Day Bash" Saturday February 17th 2007 at the Ramada Inn in Middletown, Ohio. Dj Diamond from 101.1 fm (WIZF) will be on the 1's & 2's spinning all the hottest hits. Admission is only $5.oo but all women showing legs are free until 10:30 pm. V.I.P. is also available for $10.00 a head 0r $15.00 a couple. Come dressed superfly and prepared party and mingle with the entire LocDown family...Czar Nok...Big Neil...LowKey...Wild Bill...Brookville and the rest of the LocDown family will be in the building.

Kanye concert shooter sentenced

A man that shot two security guards during Kanye West's performance at the National Exhibition Centre (NEC) Arena in the United Kingdom in Feb. of 2006 has been sentenced to life in prison for the shooting.
Abidan Raphael, 27, was ejected from the NEC Arena with his girlfriend Joanne Bushell, 22, twice for attempting to enter the Kanye West concert, without a ticket.
The concert was the final date on West's five-date Touch The Sky Tour, which wrapped up at the NEC Arena. Over 12,000 people in attended the concert, which was in progress when the shooting occurred.
Prosecutors said Raphael and others had been found by security guards in an area of a bar that had been close and were promptly thrown out of the venue.
Later, security guards spotted Raphael and Bushell in the concert hall and escorted them out of the building a second time.
Raphael then produced a handgun and fired six shots, four of which struck 46-year-old John Tough in the face, stomach and foot. Another guard was shot in the abdomen.
A jury found Raphael guilty of three charges of attempted murder and other firearms and assault violations.
Bushell was convicted of assisting Raphael and sentenced to three years in prison.

Brandy's being sued ($50 Million)

The parents of the woman killed in a car crash involving Brandy are suing the R&B singer for $50 million.
The lawsuit was filed today in Los Angeles County Superior Court. Lawyers for the family of the deceased claim, “Defendant Brandy Norwood was driving recklessly in the freeway when her car collided with Awatif Aboudihaj’s car.”
The $50 million lawsuit seeks both compensatory and punitive damages.
Meanwhile, the Los Angeles City Attorney is considering the CHP’s recommendation to criminally charge Brandy with misdemeanor vehicular manslaughter.

New Game Video featuring Kanye West

Brand new exclusive video by The Game called "Wouldn't get far" featuring Kanye West.

Click here to watch....

New Ne-Yo......"Because of you" (Exclusive)

Ne-Yo is back with a new single, “Because of You.” if you wasn’t sure what the big deal was with Ne-Yo in the past, come to appreciate his ability as a writer. The boy can throw together a nice song. It’s diggable because it sort of gives a Michael Jackson feel, as well as a tad bit of the 90’s. Ne-Yo has definitely proven to be a success story from writer to artist. Everyone knows the real dough comes from writing.

Click here to listen and download

Juelz....New Nike Campaign

Juelz Santana is featured in Nike's new marketing campaign, "The Second Coming: Our Game, Our Time,” which features NBA basketball stars LeBron James, Kobe Bryant, Steve Nash, Amare Stoudemire, Rasheed Wallace, Jermaine O’Neal, Tony Parker, Paul Pierce, Shawn Marion and Chris Paul.
The new :60 second Commercial was produced by Nike, Wieden & Kennedy and acclaimed music video director Dave Meyer.
Dipset member Juelz Santana and super producer Just Blaze provided the soundtrack for the commercial, which debuted last week in major markets across the country.

Click here to watch

Katt Williams.....Pimpin don't stop!

Katt William's hit HBO stand up special Katt Williams: Pimp Chronicles Pt. 1, recently hit stores on DVD. And now he is preparing a new rap/comedy album titled It’s Pimpin’, Pimpin’.

The album is dropping this spring on Diplomat Records/Warner Bros and features Snoop Dogg, Da Brat, E-40, Lyfe Jennings, Paul Wall, Mike Jones and Lil’ Jon.
Williams is bouncing back from a Nov. 6 arrest at the Los Angeles International Airport, for allegedly carrying a stolen, concealed weapon.

In Dec. 2006, Williams was sentenced to three years probation, after pleading no contest to a misdemeanor firearm charge.
Katt is now in high gear, as he also prepares for upcoming movie projects.

His most recent success is a major role in the upcoming comedy film Norbit, which features an award-winning, all-star cast that includes Eddie Murphy, Cuba Gooding Jr., Eddie Griffin, Marlon Wayans, Thandie Newton and Charlie Murphy.
The comedian will also star in the upcoming Christmas comedy Perfect Christmas [working title This Christmas], opposite Terrence Howard, Queen Latifah, Morris Chestnut and Gabrielle Union.

Jay Z. Slams new deal with Coca Cola

Jay-Z's push into the world of advertising and marketing continues, as his Rocawear company will help soft drink giant Coca-Cola relaunch its Cherry Coke line of soda.
According to industry trade publication Brand Week, Jay-Z will help design the can and the television commercials, in addition to appearing at the relaunch of the Cherry Coke brand on Feb. 7 during New York's Fashion Week.
Coca-Cola hopes the new union will be fruitful, as the Cherry Coke brand has relaunched three times since its debut in 1985, and has seen sales lag behind rivals' cherry cola products.
Jay-Z's can will feature a cityscape design, and a full marketing blitz for Internet, radio, TV and print will start early next month. A Jay-Z song will be featured as the commercial's soundtrack.
The rapper landed the deal with coke after an eight-minute video clip from Jay-Z's Radio City Music Hall started appearing on various Internet file trading sites.
"It's his new opportunity to expand his standing in the business world," Jameel Spencer, CMO, Rocawear said. "Besides just recording, he's making TV commercials and campaigns for brands . . .who is better than Coke? They're the biggest...His role is helping brands not get it wrong the way McDonald's did with African Americans rapping about French fries... There's a reassurance that they won't appear like an out-of-touch uncle trying to act cool."
In related news, Jay-Z will appear in a new Superbowl XLI commercial with former Miami Dolphins coach Don Shula, promoting Bud Light.
The rapper, born Shawn Carter, has been co-brand director for Budweiser Select since Oct. 2006.
Jay-Z also recently announced a partnership with GM to produce "Jay-Z Blue," a custom color for the auto maker's Yukon Denali SUV.

Brandy.....Charges may follow

The California Highway Patrol recommended this morning that actress-singer Brandy be charged with vehicular manslaughter in a freeway crash that killed a woman last month.
The California Highway Patrol referred the matter to the city attorney's office for review.

The charge carries a maximum sentence of one year in county jail and a $1,000 fine, but Prosecutors couldn't say when they would make a decision about whether to bring a case. If charged, Brandy wouldn't necessarily have to appear in court and could have her lawyer enter a plea.
Brandy has publicly expressed condolences to the victim's family last week. Highway Patrol also has said Brandy wasn't under the influence of drugs or alcohol at the time of the crash.
Brandy, 27, was driving a Land Rover on Interstate 405 on Dec. 30 when traffic slowed and her vehicle struck the back of Honda driven by Awatef Aboudihaj, 38.
Aboudihaj's car hit another vehicle, slid sideways into the center divider and was then hit by another car. Aboudihaj died at a hospital from blunt-force injuries, according to the coroner's office.

Diddy....."The Take Over"

Sean "Diddy" Combs will be on hand during the weekend of the game for two star-studded affairs in Miami.
He will kick off the festivities Friday Feb. 2 with his second annual "Twelve Hours of Diddy Super Bowl Jump off" at Space in downtown Miami. The gathering will be from 10 p.m. to 10 a.m.
Then on Saturday Feb. 3 "The TakeOver" at the Chakra Lounge in Miami Beach. Described as the most expensive club ever built in South Beach, the Lounge features a 30-ft. waterfall, private glass skybox and a terrace overlooking the Atlantic Ocean as well as a restaurant with Pan Asian cuisine and bar with a view of South Beach's Ocean Drive.
Diddy's parties are among a host of events scheduled to take place in the days leading up to the Super Bowl.

Jay Z....New Year..New Crib

It didn't take Jay-Z very long to find alternate living quarters after he'd gotten the word that the $40,000-a-month Time Warner Center pad he'd been renting was about to be sold.
Now he's going to pay a lot more for the new crib he's found on the East Side.
Sources say Jay is going to shell out approximately $65,000 a month for a luxury apartment on one of the top floors of the 90-story Trump World Tower, one floor above Derek Jeter's bachelor pad.
It's a record rent for the 14-room condo, which includes soaring ceilings, two fireplaces, five bedrooms, five baths, two powder rooms, a gourmet kitchen, a library, maid's quarters and unobstructed views in all directions.
The steel-and-glass building features a large full-service health club and spa with an indoor pool, a wine cellar, a residents-only garden and room service from the trendy Japanese restaurant Megu.

Jim Jones...."Ballin"

Jim Jones' ballin' knows no boundaries. He's spending $2 million getting his artists out of jail. Max B has been in prison for weeks now on murder charges, and not only is Jim going to pay the $2 million bail, but he's getting Max in the studio as soon as he gets out."We got a mixtape coming out called Out on Bail With a Story to Tell. Should be out soon," Jim Jones is currently in L.A., where he is filming his first movie called 'Thug Passion.' I'm playing a lover-boy type. It's a little hot and steamy. I'm having sex all over the place. It'll be a different look for the ladies. No guns involved, just my charm. Elise Neal is in the movie. She's the co-star with me."It's my first experience," he added of his debut. "I'm learning it. It's not the regular type of role they give young black men such as myself. They give us the gangster role, the drug-dealer role. That's why I took it: because it's a stretch."